About us

ALATO® is a registered Swedish watch microbrand developed by ALATO Watches. Founded by the passionate watch enthusiast Pierre Strömbäck.

With his background in architecture and civil engineering, he has a keen eye for detail, ensuring that both form and function are meticulously crafted in each design.

Story

Behind the company name and brand ALATO® is a very personal and significant story that ties in with the founder's upbringing. The word alato has been used within the family for 35 years as a declaration of affection.

This is how it all began. Once upon a time, there was a little boy who was going to learn to say "I love you" in English.. but what came out of the boy's mouth was "a-la-to". The boy's parents picked up this made-up word and started using it when explaining to their son how much they loved him.

  • 35 years of history

    ALATO has its roots in a 35-year-old story. The company ALATO Klockor was founded in early 2023, just outside Gothenburg, Sweden.

  • Swedish watchdesign

    All design is done in-house in a small watch studio in Partille, Sweden. The watches are manufactured offshore in a certified factory that has proven to be accurate and professional.

  • Microbrand with macro dreams

    A small watch company with the ambition to create watches that engage watch enthusiasts worldwide.

Our vision

We make watches with love for the process, the craftsmanship and the people who wear them. That's why it's important for us to collaborate with proven watchmakers and well-established partners who share our pursuit of perfection and longevity.

The inspiration for our watch designs comes from historical engineering breakthroughs. Through our watches, we want to carry this legacy forward with reliable function, timeless form and a belief that truly great design doesn't need to take up space – it's noticeable by its obviousness.

We keep it personal. Direct. Honest. Because when something is made with care, you can feel it.

Customer reviews

Would you like to read more about what our customers say about the watches and their purchasing experiences?

TO CUSTOMER REVIEWS

Company details

Company name

ALATO Watches

Billing address

ekonomi@alato.se

Postal address

Hytterkullen 108, 433 52 Öjersjö

Registered organizational number

880426-XXXX (available on request)

VAT

SE880426XXXX01 (available on request)

F tax slip

Yes, we hold an F tax certificate.

VAT registered

Yes, we are VAT registered in Sweden.