INTEGRITY POLICY
ALATO Watches privacy policy
This privacy policy describes how your personal information is collected, used and shared when you visit or make a purchase from www.alato.se (the "Site").
PERSONAL DATA WE COLLECT
When you visit the website, we automatically collect certain information about your device, including information about your browser, IP address, time zone and some of the cookies installed on your device. In addition, when you browse the Site, we collect information about the individual web pages or products that you view, which websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as "device information".
We collect device information using the following technologies:
- "Cookies" are data files that are placed on your device or computer and often contain an anonymous unique identifier. For more information about cookies and how to disable cookies, visit http://www.allaboutcookies.org.
- "Log files" track actions that occur on the website and collect data including your IP address, browser type, ISP, referring/exit pages and date/time stamps.
- "Web beacons", "tags" and "pixels" are electronic files used to record information about how you browse the website.
In addition, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card number, Paypal account, Klarna account), email address and phone number . We refer to this information as "Order Information".
When we talk about "Personal Information" in this privacy policy, we're talking about both device information and order information.
HOW DO WE USE YOUR PERSONAL DATA?
We use the order information we collect generally to fulfill all orders placed through the Site (including processing your payment information, arranging shipping, and providing you with invoices and/or order confirmations). In addition, we use this order information to:
Communicate with you; Screen our orders for potential risk or fraud; and When consistent with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use names and product purchases on the website in the form of purchase notices for other customers to see. But we do not give out any other personal data when we use purchase notices. We can also display your name linked to reviews that you have left for other visitors.
We use the device information we collect to help us investigate potential risks and fraud (in particular, your IP address), and more generally to improve and optimize our website (for example, by generating analytics about how our customers browse and interact with website and to assess the success of our marketing and advertising campaigns). We also use the device information for advertising/retargeting purposes.
We share your personal information with third parties to help us use your personal information, as described above. For example, we use Shopify to operate our online store - you can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the website - you can read more about how Google uses your personal information here: https://www.google.com/intl/sv/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. We may also share your personal information for the purposes of remarketing, behavioral advertising or targeted advertising.
As described above, we use your personal information to provide you with targeted advertising or marketing communications that we believe may be of interest to you. For more information on how targeted advertising works, you can visit the Network Advertising Initiative's (“NAI”) education page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by visiting the following links:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://about.ads.microsoft.com/en-us/resources/policies/opt-out-of-the-microsoft-advertising-optimization-program
Additionally, you may opt out of certain of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.
TRACKING
Please note that we do not change our website's data collection and usage practices when we see a Do Not Track signal from your browser.
YOUR RIGHTS
If you are a resident of Europe, you have the right to access personal information we hold about you and to request that your personal information be corrected, updated or deleted. If you wish to exercise this right, please contact us using the contact details below.
In addition, if you are a resident of Europe, we note that we process your information to fulfill contracts we may have with you (for example, if you place an order through the Website), or otherwise to pursue our legitimate business interests as set out above . Additionally, please note that your information will be transferred outside of Europe, including to China, Canada and the United States.
DATA RETENTION
When you place an order through the Site, we will retain your order information for our records unless and until you ask us to delete this information.
AGE LIMITATION
The website is not intended for persons under the age of 18.
CHANGES
We may update this privacy policy from time to time to reflect, for example, changes in our practices or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions or if you want to make a complaint, please contact us by email at kundservice@alato.se.